My Services
If you’re looking for a partner who listens deeply, thinks differently and brings both strategy and heart to your work, I’d love to help your organization tell its story and strengthen the mission behind it.
Higher Education Marketing & Communications Strategy
I partner with colleges, universities and higher‑education–adjacent organizations to strengthen reputation, advance institutional goals and tell their stories with impact. Drawing on deep experience in higher ed communications, marketing and media relations, I develop integrated strategies that connect brand, content, media and enrollment efforts.
Storytelling & Editorial Support
(Journalism-Informed)
Great stories build trust, spark connection and move people to action. I draw from my experience in both professional media and higher ed communications to offer hands‑on editorial and storytelling support, from concept to execution, for institutions, research organizations and mission‑driven teams. Whether it’s a deeply reported feature, a research spotlight or a multi‑channel story package, I translate complex ideas into compelling narratives that center people, impact and purpose.
Case Study: Long-Form Research Storytelling
A deeply reported, narrative-driven feature for UNCG Research Magazine translating complex research into an engaging, human-centered story for a broad audience. Read it here.
Brand Positioning, Messaging & Visual Identity
A strong brand is more than a logo. It’s a shared understanding of who you are, what you stand for and why you matter. I help organizations clarify and align their brand through positioning, messaging and strategic frameworks that guide everything from marketing campaigns to internal communications. This work often includes brand audits, competitor analysis, messaging platforms, visual identity refreshes and rollout planning to ensure your brand is both authentic and actionable.
Media Relations, Science Communications & Content Strategy
Clear, credible communication builds trust—especially when ideas are complex or stakes are high. I help organizations proactively share their stories through thoughtful media relations, science communications, and content strategy. Drawing on my background as a journalist and higher education communicator, I translate research, expertise, and institutional priorities into accessible, media-ready narratives that resonate with both public and internal audiences.
This work may include media pitching and relationship-building, media coaching, science storytelling, and content strategy and planning across platforms.
Additional Services
AI training for communications and marketing efficiency
Coaching for managers and small teams
Content strategy, planning and editorial editing
Crisis, issues and reputation management
Enrollment marketing audits and strategy
Integrated marketing and communications planning
Internal communications
Media relations, media coaching and public scholarship support
Organizational assessment, alignment and operating models (including centralization/decentralization)
Project management systems assessment and implementation
Science communications
Trainings, workshops and retreats (media prep, messaging, op-eds, storytelling)